Keeping your data safe and increasing transparency is important to us. The new GDPR law comes into effect on 25th May 2018 and our customers worldwide will benefit from the added privacy protections this law affords. We know that there’s a lot of information here, but we want you to be fully informed about your rights, and how Artistry Limited and idaretobe uses your data.
EXPLAINING THE LEGAL BASES WE RELY ON
The law on data protection sets out a number of different reasons for which a company may collect and process your personal data, including:
In specific situations, we can collect and process your data with your own consent. When collecting your personal data, we will always make it clear to you which data is necessary in connection with a particular service.
In certain circumstances, we need your personal data to comply with our contractual obligations. For example, when you order an item from our website for home delivery, we will need to collect your address details and pass them onto our delivery carrier.
If the law requires us to, we may need to collect and process your data.
In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests. For example we will use your purchase history to send or make personalised offers available to you. We will also combine the shopping history of numerous customer s to identify shopping trends which will allow us to keep up with demand and develop new services or products.
THIS SECTION DETAILS WHEN WE COLLECT YOUR PERSONAL DATA.
THIS SECTION DETAILS THE TYPE OF PERSONAL DATA WE COLLECT.
HOW AND WHY DO WE USE YOUR PERSONAL DATA?
We want to give you the best possible customer experience. One way to achieve that is to get the richest picture we can of who you are by combining the data we have about you. We then use this to offer you promotions, products and services that are most likely to interest you. The data privacy law allows this as part of our legitimate interest in understanding our customers and providing the highest levels of service. Of course, if you wish to change how we use your data, you will find details in the section: What are your rights over your personal data?. Please remember, if you do choose not to share your personal data with us, or refuse certain contact permissions, we may not be able to provide some or the services you have asked for.
HOW WE PROTECT YOUR PERSONAL DATA
We know and understand how much data security matters to all our customers. We will treat your data with the utmost care and take all appropriate steps to protect it. We secure access to all transactional areas of our websites and apps using ‘https’ technology. Access to your personal data is password-protected, and sensitive data (such as payment card information) is secured by SSL encryption. We regularly monitor our system for possible vulnerabilities and attacks, and we carry out penetration testing to identify ways to further strengthen security.
HOW LONG WILL WE KEEP YOUR PERSONAL DATA
Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected. At the end of that retention period, your data will either be deleted completely or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.
Some examples of customer data retention periods:
When you place an order, we’ll keep the personal data you give us for six years so we can comply with our legal and contractual obligations.
WHO DO WE SHARE YOUR PERSONAL DATA WITH?
We would share your personal data with trusted third parties such as delivery couriers, for fraud management, to handle complaints, to help us personalise our offers to you and so on.
Here is our policy we apply to those third party organisations to ensure your data is kept safe and to protect your privacy:
Here is a list of examples of the kind of third parties we work with:
IT companies who support our website and other business systems.
Visualsoft, Sagepay, Loqate GBG, Barclays, Paypal, Google Analytics
Operational companies such as our delivery couriers
Royal Mail, DPD, Transglobal
Direct marketing companies who help us manage our electronic communications with you.
Google/Facebook to show you products, updates and news that might interest you while you’re browsing the internet. This is based on either your marketing consent or your acceptance of cookies on our websites. We also use a third party provider, Hootsuite, to manage social media interactions.
For fraud management, we may share information about fraudulent or potentially fraudulent activity in our premises or systems. This may include sharing data about individuals with law enforcement bodies
We may also be required to disclose your personal data to the police or other enforcement, regulatory or Government body, in your country of origin or elsewhere, upon a valid request to do so. These requests are assessed on a case-by-case basis and take the privacy of our customers into consideration.
We may from time to time either expand, reduce or sell Artistry Limited and/or idaretobe.com and this may involve the transfer of divisions or the whole business to new owners. If this happens, your personal data will, where relevant, be transferred to the new owner or controlling party, under the terms of this Privacy Notice.
THIS SECTION DETAILS WHERE YOUR PERSONAL DATA MAY BE PROCESSED
Sometimes we will need to share your personal data with third parties and suppliers outside the European Economic Area (EEA), such as Australia, Canada or the USA for International Orders..
Protecting your data outside the EEA
The EEA includes all EU Member countries as well as Iceland, Liechtenstein and Norway. We may transfer personal data that we collect from you to third-party data processors in countries that are outside the EEA. This might be required in order to fulfil your order and delivery, process your payment details or provide support services. If we do this, we have procedures in place to ensure your data receives the same protection as if it were being processed inside the EEA. Any transfer of your personal data will follow applicable laws and we will treat the information under the guiding principles of this Privacy Notice.
WHAT ARE YOUR RIGHTS OVER YOUR PERSONAL DATA?
Under the Data Protection Act 1998, you have the right to see the personal data we hold about you. This is called a Subject Access Request.
You have the right to request a copy of any information about you that Artistry Limited holds at any time, and also to have that information corrected if it is inaccurate. To ask for your information, please contact: Artistry Limited, Boundary Road Stables, Boundary Road, Taplow, SL60EZ, United Kingdom or email firstname.lastname@example.org use subject heading Access Request. To ask for your information to be amended, please update your online account, or contact our customer team. If we choose not to action your request we will explain to you the reasons for our refusal.
Your right to withdraw consent
Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent.
Where we rely on our legitimate interest
In cases where we are processing your personal data on the basis of our legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.
You have the right to stop the use of your personal data for direct marketing activity through all channels, or selected channels. We must always comply with your request.
Checking your identity
To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any request you make under this Privacy Notice. If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission to act.
HOW CAN YOU STOP THE USE OF YOUR PERSONAL DATA FOR DIRECT MARKETING?
There are several ways you can stop direct marketing communications from us:
CONTACTING THE REGULATOR
If you feel that your data has not been handled correctly, or you are unhappy with our response to any requests you have made to us regarding the use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.
You can contact them by calling 0303 123 1113 or go online to www.ico.org.uk/concerns (opens in a new window; please note we can't be responsible for the content of external websites)
If you are based outside the UK, you have the right to lodge your complaint with the relevant data protection regulator in your country of residence.
For all non-UK customers
By using our services or providing your personal data to us, you expressly consent to the processing of your personal data by us or on our behalf. Of course, you still have the right to ask us not to process your data in certain ways, and if you do so, we will respect your wishes.
Sometimes we’ll need to transfer your personal data between countries to enable us to supply the goods or services you’ve requested. In the ordinary course of business, we may transfer your personal data from your country of residence to ourselves and to third parties located in the UK.
By dealing with us, you are giving your consent to this overseas use, transfer and disclosure of your personal data outside your country of residence for our ordinary business purposes.
This may occur because our information technology storage facilities and servers are located outside your country of residence, and could include storage of your personal data on servers in the UK.
We’ll ensure that reasonable steps are taken to prevent third parties outside your country of residence using your personal data in any way that is not set out in our Privacy Notice. We will also make sure we adequately protect the confidentiality and privacy of your personal data.
For the purposes of this Privacy Notice, ‘personal data’ means any information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether or not the information or opinion is true, and whether or not the information or opinion is recorded in a material form.
If you are in Australia you may submit any questions, comments or complaints to our UK-based Data Protection contact who will come back to you within 30 days.
If you are contacting us to complain about an alleged breach of this Privacy Notice or our legal privacy obligations, please provide us with as much detail as possible in relation to your complaint.
We will take every privacy complaint seriously and assess it with the aim of resolving all issues quickly and efficiently. We’d be grateful for your cooperation with us during this process by providing us with any relevant information that we made need.
If we have not come back to you within 30 days, or you are not happy with the response that you’ve received, you may submit a complaint to the Office of the Australian Information Commissioner.
We are committed to keeping your personal information secure and will take all reasonable precautions to protect it from loss, misuse or unauthorised access or alteration. However, except to the extent liability cannot be excluded due to the operation of statute, we exclude all liability (including in negligence) for the consequences of any unauthorised access to, disclosure of, misuse of or loss or corruption of your personal information.
Nothing in this Privacy Notice restricts, excludes or modifies or purports to restrict, exclude or modify any statutory consumer rights under any applicable law including the Competition and Consumer Act 2010.
To learn more about our cookies and website ‘track’ and ‘do not track’ practices please see our Cookies Notice.
As your data may be transferred to third parties outside Canada, local police or other enforcement, regulatory or Government bodies may have access to that data, with or without our knowledge.
The personal data we process may be accessed by staff working within the idaretobe.com team or by our third-party service providers, who require access for the purposes indicated in our Privacy Notice, or as may be permitted or required by applicable law. The personal data we collect is largely held in the UK. If you have any questions, please contact our Data Protection Contact either by email: email@example.com or in writing to our registered trading address.
If you feel that your data has not been handled correctly, or you are unhappy with our response to any requests you have made to us regarding the use of your personal information, you have the right to lodge a complaint with the Office of the Privacy Commissioner of Canada or in some Canadian provinces, your local Privacy Commissioner.
This notice was last updated May 2018
Artistry Limited is registered with the Information Commissioner's Office. Registration number ZA345418