Brand Focus

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Henrik Vibskov Best Selling Dress of the season

The best selling Henrik Vibskov “Kid” dress will be back in limited stock later this week. This style sold out so quickly the first time around and we don’t want you to miss them again so they’re now available for pre-order today» Henrik Vibskov is a Danish Fashion designer who graduated from Central Saint Martins College of Art and Design in London. Highly unconventional collections that resist categorisation suits the ” idaretobe ” ethos and we have chosen some exciting print and easy to wear pieces for our customers.

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True Italian Design.

The new spring/summer 2017 collection from Nuovo Borgo has arrived at idaretobe and is as beautiful as anticipated from this fabulous designer. Whether it`s jersey, cotton or linen, casual or more dressy there is a selection worthy of note to any discerning customer. Operating since 1983 and now with a select international market of small boutiques and retailers, production of their fabric is created to exacting standards and Italian Ateliers create the garments with great care and attention. I`m always drawn to high quality fabric and design and this unique... Read More

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Footwear of desire: Why you should own a pair of Trippen shoes this season

We have admired the Trippen brand for many years now, all the team at idaretobe personally own and wear ours with pride, so we were very excited to take the plunge and bring this fabulous designer into the idaretobe collective last year. They have been an immediate hit with our ladies, new customers have discovered just how amazingly comfortable these handcrafted shoes are, while existing fans can shop the latest styles in our store with ease.   So fast forward a year and we have a range of new styles... Read More


Alembika – What Women Want

It’s hard to believe that this is only our second Autumn/Winter season with Alembika as quite honestly I’m not sure how I managed without them. For everyday funky pieces they are certainly one of my ‘go to’ brands. Alembika is designed for women of all sizes and ages by a fabulous female duo who really know what women want. Offering a range of oversized and more fitted pieces in our favourite shapes, we love their stylish silhouettes and flattering cuts with architectural shaping and quirky cut out details. The Alembika... Read More


Why we LOVE Nelly Johansson

It’s such fun on our idaretobe photo shoots and especially when our models fall in love with the clothes as invariably happens. It’s wonderful to see the reaction when we introduce a model to one of our favourite brands, although we usually end up a little lower on stock when she wants to take a piece or two home. This was certainly the case yesterday when our own gorgeous model Tallulah refused to take off the Nelly Johansson Adoria Print Sweatshirt declaring that she “LOVED” it as soon as she... Read More


Brand Focus: M.P By Style & She`s Crazy

M.P. by Style/She`s Crazy is a brand with a passion for interesting fabrics and unique patterns. Using layers and innovative design techniques, the brand creates fun and stylish fashions for women of all sizes. A German brand currently based in Berlin, M.P by Style began with fashion designer Mariola Pawlowska-Geber: trained in tailoring and with a degree in fashion design, she founded M.P by Style with her husband Paul Geber. The brand instantly became a go-to for stylish and accessible women’s clothing.   Today, M.P. Style/She`s Crazy are known for... Read More


Trippen at idaretobe – a match made in heaven

Now if I was to describe a shoe brand as environmentally and socially responsible and making the most comfortable shoes you’ve ever worn, you’d probably be imagining a shoe that was somewhat lacking in style. But if I was to tell you that this same brand is renowned for their highly creative and avant-garde design, well some of you may have guessed that I can only be talking about Trippen. Yes, fanfare and drum roll please!!! We are hugely excited to announce that we are now a Trippen stockist and... Read More


Privatsachen: Slow Fashion and Ageless Style

Today’s chat in the office on the Slow Food movement (we do talk about food quite a lot!) inevitably moved on to the Slow Fashion movement. The concept of carefully choosing beautiful, quality pieces and creating your own unique style rather than blindly following the latest trends, well that pretty much describes our ethos. Values we share with Connyie Rethmann, the designer behind Privatsachen, a brand with a special place in our hearts. Beautiful natural fabrics (think pure silk and organic cotton), gorgeous soft colours dyed in small batches, timeless... Read More


Brand focus: LauRie

For the best quality clothing, LauRie is a favoured brand, which is why this month we’re focusing on them at idaretobe. Coming onto the scene in 1987, they have offered fine clothing for over 30 years and now have an exceptional name in the fashion industry. Most known for their trousers, the LauRie label offers many different styles and variants to suit each individual need: Slim: These trousers offer a tight fit, but not too tight, and are designed to follow the natural shape of the leg. Emphasises hourglass and... Read More


Brand Glance: A look at Join Clothes garments

At idaretobe, we are keen to give women with fuller figures an array of choices when it comes to fashion. This is because, simply put, size does not hinder style! Our collection of new arrivals features a range of clothing from plus size brand Join Clothes – let’s explore more about this brand…   Specialising in designing sleek, expertly tailored garments which exude classic styles with an innovative, futuristic twist, Join Clothes offers the plus size fashionista with options for both daywear and evening wear. At idaretobe, we simply love... Read More