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06/02/2020
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New arrivals Summer 2020

Whilst the weather may not be sunny in the UK our spring-summer collections have started to arrive and I for one am so pleased to see them, it makes my heart sing and reminds me there will be some sunshine soon. One of my favourite collections has arrived this week, Rundholz Mainline. I am always smitten by the quality of the fabrics in this collection and whilst I know some pieces are a considered purchase I have pieces in my wardrobe that are many years old and still wear them.... Read More

31/12/2019
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HAPPY NEW YEAR!!

Can I take this opportunity to wish all of our customers new and old a very Happy 2020. Do remember we love to here from you and are always happy to help with any sizing or fitting queries you may have. Warmest regards, Jax & the idaretobe team. x

20/12/2019
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The Christmas Do at idaretobe

A really fab night was had by some of the team last night for our Christmas bash. Fortunately, we are located very close to Cliveden House in Buckinghamshire where Megan stayed pre-wedding to Harry and if it’s good enough for Megan then it’s good enough for the idaretobe team 🙂 The food was amazing and the surroundings absolutely fabulous. We took the opportunity to take some pics. which we hope you enjoy seeing. Coincidentally it turned out we all wore Xenia Design (apart from Trevor of course) and I hope... Read More

17/12/2019
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AKH collection

Created in Germany and manufactured in Paris the new arrivals here at idaretobe this week include some easy AKH black stretch jersey tunics with wonderful jewel-coloured memory taffeta style fabric cuffs and panels. Coordinate them with the matching coloured skirts for a fabulous festive outfit. Please don’t hesitate to contact us if you need help putting an outfit together we are more than happy to help. Just give us a call on ph.00441628663950 or email info@idaretobe.

14/12/2019
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Hebbeding Hit

The new Hebbeding transitional collection finally arrived and has been flying out at idaretobe. Always high-quality jersey, pieces which are simple yet easy to wear with creative design which can be mix and matched to release your creative self. Take a peek and if you need any help putting your outfit together we are always happy to help. Have a great weekend, Jax x

12/11/2019
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Models or not

All my life I have been passionate about fashion and even though I have never worn “mainstream” clothing I still like to see the trends and colours designers are showing each season.I`ve just read a great article about a new designer in one of the most popular fashion magazines in the world which drove me to go and have a look at the designs.Beautiful clothing, luxurious fabric and all tall very thin models wearing the clothing, sigh……Here at idaretobe, we prefer to wear most of the clothing ourselves, after all,... Read More

01/11/2019
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About Nuovo Borgo

A favourite designer of mine, this small Italian family business creates beautiful clothing in their Atelier in Florence using only the finest Italian high quality fabrics. The attention to detail is second to none and I have to admit to ordering pieces for myself as much as for my customers. Marco has a worldwide following of small independent boutiques who remain true and loyal to the brand including idaretobe. I am always excited to go view the new collections each season and both Sam and I try everything on before... Read More