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I Dare To Be

14/12/2019
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Hebbeding Hit

The new Hebbeding transitional collection finally arrived and has been flying out at idaretobe. Always high-quality jersey, pieces which are simple yet easy to wear with creative design which can be mix and matched to release your creative self. Take a peek and if you need any help putting your outfit together we are always happy to help. Have a great weekend, Jax x

18/11/2019
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To buy or not to buy

I was chatting with one of my customers who recently bought a fabulous Rundholz dress. Oh yes said she, I`m going to save this one for best! Please, I said, you can’t possibly do that…… whilst most of our clothing here at idaretobe is timeless, after spending a considerable sum on this beautiful dress you need to get as much as wear as possible from this piece. Do you remember the days of saving clothes for best or Sunday best? Those days are long behind us, we are more concerned... Read More

12/11/2019
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Models or not

All my life I have been passionate about fashion and even though I have never worn “mainstream” clothing I still like to see the trends and colours designers are showing each season.I`ve just read a great article about a new designer in one of the most popular fashion magazines in the world which drove me to go and have a look at the designs.Beautiful clothing, luxurious fabric and all tall very thin models wearing the clothing, sigh……Here at idaretobe, we prefer to wear most of the clothing ourselves, after all,... Read More

01/11/2019
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About Nuovo Borgo

A favourite designer of mine, this small Italian family business creates beautiful clothing in their Atelier in Florence using only the finest Italian high quality fabrics. The attention to detail is second to none and I have to admit to ordering pieces for myself as much as for my customers. Marco has a worldwide following of small independent boutiques who remain true and loyal to the brand including idaretobe. I am always excited to go view the new collections each season and both Sam and I try everything on before... Read More

24/10/2019
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Theres nothing better than a snuggly knit on a cold winter day

October, when the temperature drops and it starts to rain a bit too much for my liking, is when I find myself reaching out for knitwear. Not just any old knitwear but the kind that makes you feel warm, cosy and safe somehow, oh and the bigger the better… At idaretobe we are mad about oversized pieces and Jax and I have chosen 4 of our favourite styles this week. At the luxury top end are the Antoni & Alison knits and whilst a considered purchase, the quality of these... Read More

15/10/2019
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Spotlight on Antoni & Alison

Under-the-radar labels or cult fashion brands usually equate to new designers, however, designer duo Antoni & Alison defy standard fashion rules. For the past 25 years, without a paparazzi celebrity following, major self-promotion, PR stunts or endless mass-market collaborations, they’ve truly held onto their cult status and that exactly how they like it. Indeed the pair have a worldwide following including the Victoria & Albert museum who has deemed the MBE-awarded duo’s back catalogue significant enough to meticulously archive the lot – from random sketches through to final garments. idaretobe... Read More

29/09/2019
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RALSTON – Scandi Chic

Ralston create unique styles which are easy to wear and created in comfortable fabrics. Perfect for every day and transition with ease to relaxed evening wear. i dare to be has been a fan of Linda Ralston’s creations for many years now and offers an extensive range of seasonal styles suitable for women of all shapes and sizes. This Autumn-Winter season brings cosy knitwear, oversize and scrumptious to wear. Unique construction ensure a relaxed volume with a lightness, ensuring comfort. The Utas dress appears most seasons with subtle changes. A... Read More

25/09/2019
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HENRIK VIBSKOV AW19-20

Henrik Vibskov is a Danish fashion designer who graduated from Central Saint Martins College of Art and Design in London. These highly unconventional collections that resist categorisation are a perfect pairing for the ” i dare to be ” ethos. THE RADISH CHARM ARM The idea of farming, nature and technology was the inspiration for the development of the collection. Voluminous silhouettes with details of binding layers together and prints and embroidery which remind of flowers, fruit, vegetables, endless fields, and the long human arms in the agriculture. Humor with... Read More