Fan Feature


Our favourite day or night dress

A sleeveless silk version of this dress was first introduced to us by the wonderful Hebbeding. Followed on by Boris who created the dress in  jersey it proved extremely popular with all idaretobe customers. Request galore came in for a coloured version with sleeves and not to disappoint our wonderful customers we spent many weeks sourcing a high quality mid weight jersey worthy of our name, not an easy feat I tell you. After months of sampling tweaking, twirling about in the dress all the girls agreed we were happy... Read More



It`s always so wonderful to hear from our customers and even better when they send photographs of themselves in our clothing. Florence is a long standing customer of idaretobe and I hope she doesn’t mind me telling you 73 years young, looks fantastic hey! The recent photographs below show FF (my term of endearment for her and my address to her in all emails lol) on her recent summer holiday wearing a selection of outfits purchased from our online boutique idaretobe and I have to say doesn’t she look FANTABULOUS!... Read More