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Nelly Johansson

23/09/2016
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Why we LOVE Nelly Johansson

It’s such fun on our idaretobe photo shoots and especially when our models fall in love with the clothes as invariably happens. It’s wonderful to see the reaction when we introduce a model to one of our favourite brands, although we usually end up a little lower on stock when she wants to take a piece or two home. This was certainly the case yesterday when our own gorgeous model Tallulah refused to take off the Nelly Johansson Adoria Print Sweatshirt declaring that she “LOVED” it as soon as she... Read More

18/04/2016
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Nelly is here

The wait is over… Nelly Johansson ss16 new season collection is now available. This designer is a truly wonderful genuine lady her business ethics are truly inspirational, we are proud to be associated with her. Nelly says,  “The philosophy upon my design is foremost that it has to be comfortable and be worn in a personal style. It is the person carrying my outfits making them fashionable, not the other way around”. Nelly Johansson Serious avant-garde style and fabrics of outstanding quality. In our honest opinion Nelly Johansson trousers are... Read More