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I Dare To Be

07/04/2017
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Introducing Henrik Vibskov

Breaking news at idaretobe HQ this afternoon as a fantabulous new designer arrives: Henrik Vibskov is a Danish Fashion designer who graduated from Central Saint Martins College of Art and Design in London. Highly unconventional collections that resist categorization suits the ” idaretobe ” ethos and we have chosen some exciting print and easy to wear pieces for our customers. Aside from designing fashion Vibskov is a true multi talented creative artist in his own right, always involved in many projects including drumming in his own band, designing costumes for... Read More

25/03/2017
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Footwear of desire: Why you should own a pair of Trippen shoes this season

We have admired the Trippen brand for many years now, all the team at idaretobe personally own and wear ours with pride, so we were very excited to take the plunge and bring this fabulous designer into the idaretobe collective last year. They have been an immediate hit with our ladies, new customers have discovered just how amazingly comfortable these handcrafted shoes are, while existing fans can shop the latest styles in our store with ease.   So fast forward a year and we have a range of new styles... Read More

15/11/2016
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Due to Popular Demand… Papucei Breaking News!!!!

Due to popular demand we now have the bestselling Papucei Black Eba Shoe back in stock! The Eba is a high vamp lace up style that just works, whatever the occasion, whichever the season. It wouldn’t be Papucei without those quirky touches. Contrast textured leather to the front of the shoe, raw edge canvas trim at the ankle and Papucei’s signature fabric strip laces do the trick. At £145 these could just be the best shoes you ever bought!  

11/11/2016
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AW16 Fabulous Funky Footwear

It’s been a few seasons now since we first dipped our toes in to footwear (sorry I couldn’t resist that!) with the funky, quirky Papucei range. This season’s creative collection explores texture and contrast. Try the Adele Boot for a classic lace up style with a twist in textured fabric and leather, or the Bianca Boot with crush metallic leather trim and fur lining. For individual style we love the Uranus Shoe in a rose textured fur with metallic leather trim and funky zip laces.     Avant-garde brand Trippen... Read More

04/11/2016
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Sparkle & Shine With Our Occasionwear Edit

Whether you’re hosting your own festive party or anticipating those invites dropping through the letterbox, it’s time to start planning your party outfits! With so many events on the cards, from drinks with neighbours and family get-togethers to the office party and of course New Year’s Eve, it’s certainly party season! Whether it’s a low key affair, a glamour event or that awkward ‘going out straight from work’ occasion, we’ve got plenty of ideas for that special look. Xenia Design are masters of evening wear. Their dramatic styles are flamboyant... Read More

01/11/2016
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Alembika – What Women Want

It’s hard to believe that this is only our second Autumn/Winter season with Alembika as quite honestly I’m not sure how I managed without them. For everyday funky pieces they are certainly one of my ‘go to’ brands. Alembika is designed for women of all sizes and ages by a fabulous female duo who really know what women want. Offering a range of oversized and more fitted pieces in our favourite shapes, we love their stylish silhouettes and flattering cuts with architectural shaping and quirky cut out details. The Alembika... Read More

26/10/2016
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We’ve Got Winter Wrapped Up at idaretobe

We’re spoilt for choice when it comes to coats and jackets this season at idaretobe. We’ve been blown away by this season’s selection with so many standout pieces gracing our rails. We’ve got every occasion covered with warm coats for the depths of winter and lighter jackets for layering. There are fabulous pieces for daytime through to evening and from funky casual to smart chic with everything in between, not to mention some wonderful capes and gilets. Many of us stick to black when it comes to our winter coat... Read More

11/10/2016
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Snuggle into Luxury Knitwear this Winter

It’s a glorious day here at idaretobe HQ, the sun is shining and there’s a beautiful blue sky, but there’s also a definite chill in the air that says says winter is fast approaching. My three favourite things about winter are snuggling up in cosy winter woolies, lounging by roaring log fires and sipping hot chocolate, so I’m really excited about the gorgeous range of knitwear  we have this season. When it comes to winter knits nothing else keeps you as warm or feels as luxurious as cashmere, so it’s... Read More

23/09/2016
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Why we LOVE Nelly Johansson

It’s such fun on our idaretobe photo shoots and especially when our models fall in love with the clothes as invariably happens. It’s wonderful to see the reaction when we introduce a model to one of our favourite brands, although we usually end up a little lower on stock when she wants to take a piece or two home. This was certainly the case yesterday when our own gorgeous model Tallulah refused to take off the Nelly Johansson Adoria Print Sweatshirt declaring that she “LOVED” it as soon as she... Read More

02/09/2016
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Style Guide; Late Summer Getaways

  There’s nothing like seeing September on the horizon to make us begin to mourn the summer that isn’t even completely over yet. Here at idaretobe we have the perfect solution – a late summer getaway! There are a multitude of benefits to taking a late summer holiday; not only are the popular destinations quieter and more relaxing, but last minute deals mean holidaying in late summer can save you a small fortune whilst still allowing you to take advantage of the warm weather.   Whether you’re considering a relaxing... Read More