I Dare To Be


A whistlestop tour: Some key designers for this season

    Alembika Designed by Hagar Alembik, the Alembika brand creates garments featuring strong silhouettes embellished with vibrant colours. Its ethos is to encourage women to embrace their body and to accept themselves just the way they are. The designs emanate this bold confidence and strive to illustrate the brand’s philosophy that clothing should be created to suit women’s bodies of all shapes and sizes, as opposed to women trying to make their bodies adapt to clothing and fashions.                        ... Read More


Get chill-out ready: Our top five summer holiday essentials

As spring blossoms into life and you begin to dust off your passport in anticipation of that long awaited summer holiday, the time has come to start refreshing your holiday wardrobe. So to give you the confidence to enjoy the sun, sand and sea in standout style, we bring you our top five summer holiday essentials…       Emanating the tranquil shades of tropical oceans and crystal clear skies, this delicate chiffon hooded jumpsuit by Mat Fashion is ideal for wandering along the beach as waves lap at your... Read More


Rundholz Summer 2015 Arrives

We are so excited here at idaretobe! Our FANTABULOUS collection from Rundholz has arrived and the girls were all in the office until  late last night having a play and trying pieces on. Carsten and Lenka Rundholz, are the designers responsible for these amazing garments in the three Studio Rundholz clothing collections: Rundholz Mainline, Dip and Black Label. We kick off our re introduction of this label at idaretobe with the Black Label collection which has all the features & quirks of Rundholz whilst being very accessible price-wise. Spring/ Summer... Read More


Debut UK collection from a new designer you’re just going to love

Hi all, Just back from a couple of rather hectic weeks ordering collections for next winter. We love seeing and working with all our designers both in Europe and back in London for the last weekend, what a fantastic inspirational journey it is! Into the office to catch-up on all your lovely emails, telephone calls, make sure all your orders are picked and packed with the utmost care and attention as always. Then of course the new season Spring/Summer stocks have started to arrive in earnest, which brings me to... Read More


Rundholz Black Label S/S 2015 arriving very soon.

We are so excited at idaretobe to announce that the Rundholz Black Label Spring/Summer 2015 collection will be arriving very shortly. After a short hiatus, we are looking forward to stocking the collections again and i can say wholeheartedly it’s going to be great. We had a truly wonderful time ordering  the collection last year with the Rundholz team and have picked the best pieces for our fabulous ladies. Whether you are a long standing fan or new to the brand, we have confidence you’ll find truly great, inspirational pieces... Read More


Idaretobe Layering Essentials Range

Layering essentials are basically the easy pieces that just make everything else work. They are the hard working, unsung heroes of our wardrobes! Idaretobe are very proud to launch our own collection of layering essentials, the perfect layering tunic and trouser in high quality jersey and a veritable rainbow of colour options. Mix your favourite colours and play with colour blocking, these pieces are designed to team with overlay tops, shirts or knitwear, utilise as a basic layer to build your lagenlook outfits and showcase some fab accessories.  The only... Read More


Best Picks from the idaretobe Winter Sale

As we settle into a cold and dull January, we have an extra little thing for you to look forward to which is our fabulous winter sale! With up to 50% off our winter stock, we have decided to pick out our best sale picks which are available for you to get your hands on today. Now let’s take a look, shall we? This flattering monochrome maxi skirt is a gorgeous staple to add to your wardrobe. Featuring an elasticated waist, quirky pocket detail and a beautiful monochrome print, this... Read More


Lagenlook Style Inspiration for Autumn

Autumn has finally arrived and we can certainly feel the chill running down the our necks. Here at idaretobe, autumn is one of our favourite months of the year as it allows us to experiment with our clothes and take lagenlook to a whole new level. We’ve taken to Pinterest to find some autumn style inspiration for the coming months. From floaty ankle length dresses to intricate pattern detail, we just can’t get enough of these autumnal styles. Our AW14 lines are coming in thick and fast so make sure... Read More



It`s always so wonderful to hear from our customers and even better when they send photographs of themselves in our clothing. Florence is a long standing customer of idaretobe and I hope she doesn’t mind me telling you 73 years young, looks fantastic hey! The recent photographs below show FF (my term of endearment for her and my address to her in all emails lol) on her recent summer holiday wearing a selection of outfits purchased from our online boutique idaretobe and I have to say doesn’t she look FANTABULOUS!... Read More

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3 Ways to Wear: The Loki Coat

At idaretobe our AW14 collections are coming in thick and fast in preparation for the cooler temperatures. Whilst we don’t mean to brush summer away in a hurry, we couldn’t help revolving this month’s blog post around one of our favourite pieces from the latest Xenia Design AW14 collection – the dramatic Loki coat.   The Loki coat has been designed using a luxurious blend of virgin wool. Featuring an asymmetric front tapering towards a longer rear, a concealed offset zip fastening and quirky circle pockets, Xenia Design have gone... Read More